Five Generations: The Weight and Wonder of Legacy
What does it mean to be the fifth generation in an industry? To carry forward a tradition that spans continents and centuries...
Read MoreFive generations of passion, tradition, and expertise in artisan rugs and woven arts
I'm Afshin 'Alex' Farahan, and for me, rugs are more than just floor coverings—they're living chronicles of culture, artistry, and human connection. As a fifth-generation rug merchant and the founder of Cyrus Artisan Rugs and Woven Arts in Minneapolis, I've dedicated 38 years to preserving and sharing the timeless beauty of handcrafted textiles.
From the ancient workshops of Persia to the vibrant design community of modern-day Minneapolis, my family's journey has been interwoven with the threads of history itself. Working directly with master weavers in India, Pakistan, Afghanistan, Turkey, Morocco, and Nepal, I produce exclusive collections and collaborate with leading designers and architects throughout the United States. Every rug tells a story, and I'm honored to be the keeper of these stories.
Learn more about my journeyOne of the Midwest's most extensive and carefully curated rug selections, featuring antique, vintage, and contemporary handmade rugs. From museum-quality Persian antiques to exclusive private-label collections, each piece is personally selected for exceptional quality, artistry, provenance, and lasting value. I personally oversee design development, material selection, and production quality for all bespoke pieces.
Where traditional rug-making techniques meet refined, contemporary design sensibilities. Woven Arts showcases how ancient weaving methods can create stunning modern expressions for high-end residential and commercial projects. Working with skilled workshops across six countries, I deliver tailored solutions that balance design intent, durability, and functional performance.
Built on five generations of knowledge and refined through decades of hands-on experience
Extensive expertise in retail and wholesale rug industry across antique, vintage, and contemporary handmade rugs
Direct partnerships with master weaving workshops in India, Pakistan, Afghanistan, Turkey, Morocco, and Nepal
Exceptional flexibility in custom sizing, color development, texture, and weave for residential and commercial projects
One of the most extensive and carefully curated rug selections in the Midwest, from private-label to museum-quality antiques
What does it mean to be the fifth generation in an industry? To carry forward a tradition that spans continents and centuries...
Read MoreEvery hand-knotted rug is a symphony of patience, skill, and artistic vision. Let me take you inside the weaving process...
Read MoreHow do you honor tradition while embracing innovation? Reflections on running a family business in the 21st century...
Read MoreIn a world of mass production and disposable goods, handcrafted rugs stand as monuments to human creativity and patience...
Read More"A treasure trove of textile artistry in the heart of Minneapolis, where five generations of expertise meet contemporary vision."
2024"Farahan's deep knowledge and ethical sourcing practices make Cyrus Artisan Rugs a destination for discerning collectors."
2023"The go-to expert for anyone seeking authentic Persian and Oriental rugs with provenance and soul."
2024"Woven Arts showcases how ancient techniques create stunning modern expressions in textile art."
2025"Afshin 'Alex' Farahan brings a rare combination of heritage knowledge and contemporary sensibility to the world of artisan rugs."
2023"A family business that has successfully bridged five generations while staying true to its core values of quality and authenticity."
2024Whether you're seeking the perfect rug, curious about restoration, or simply want to discuss the art of weaving, I'd love to hear from you.
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